Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house gaming business.

Things get creepy fast in this Roblox horror game – Button Eyes. In this video, I dive into a dark and eerie world where nothing feels quite right. From unsettling visuals to tense chases, Button Eyes ...

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company’s brands, ...