CDK launched the Customer Data Platform, unifying fragmented customer information and delivering real-time actionable ...

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP ...

New SaaS option makes RudderStack a fit for any size enterprise SAN FRANCISCO, July 27, 2020 (GLOBE NEWSWIRE) -- RudderStack, which provides the first open source alternative to traditional Customer ...

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build ...

Editor's note:The following article has been split into two parts, with Part II released at a later time. In Part I, we focus on the illusion itself: vendor hype, analyst bias and why medium ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, ...