In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...
Many enterprise AI initiatives continue to struggle — with 95% failing to deliver ROI due to inadequate data infrastructure and 70% of organizations reporting minimal positive effect on ...
Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...