When decision makers seek to integrate new hardware into their automation process, they are often looking at a few key areas: the ease of use, price point, features, and the ability to utilize the ...
NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its 2026 Annual Leadership Meeting. “While ...
IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...
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