THERE’S A PREGAME TAILGATING AND SOME PARKING LOT GAMES AND A LINE FOR SOUVENIRS LONG ... BEAUTIFUL AND FLORIDA CITRUS SPORTS ARE CENTER STAGE FOR VISITORS IN TOWN FOR BOWL GAME NUMBER 3 IN ...

Not only were there multiple dedicated Cheez-It Bowls — one of which actually went on to become the Pop-Tarts Bowl — but the baked snack is also sponsor of the Citrus Bowl. So, naturally ...