In 1985, traditional Coca-Cola was core to the company’s business, and the backlash was an existential threat. A summary of a Harvard Business School case study on New Coke described it as ...

In the summer of 1985, Coca-Cola changed the formula for New Coke, but it was considered a marketing mistake after the altered formula did not sell well with customers, The Associated Press reported.

Coca-Cola had kept its famous formula for 99 years (think about that: it began in the late 1800s) before flipping the script to debut New Coke. There was a reason for the brand's attempted facelift.

It's been 40 years since Coke's infamous attempt at rebranding. They rolled out a new formula to compete with Pepsi in 1985 that went over so badly, it resulted in protests.

This week is the anniversary of Coca Cola’s major marketing flop in 1985 – when they tried to discontinue the original flavor of Coke and use a new recipe. Hoarding, backlash and protests ensued.

New Coke was considered one of the biggest marketing blunders of all time and the new version was dropped after 79 days, though sales of the original Coca-Cola rebounded. "The summer of 1985 did ...

Coca-Cola is stirring up excitement with the return of a fan-favorite flavor that has been sorely missed.. The company, known for experimenting with unique drink concoctions like Spiced soda and ...

Diet Cherry Coke will make a comeback for a limited time, accoridng to food blog Snackolater. The cola was first introduced in 1985, but it was discontinued in 2020.. Diet Coke was the top soda in ...

New Coke was considered one of the biggest marketing mistakes when it was launched in 1985. Changing Coke's formula didn't sit well with customers and the new version was dropped after 79 days.

NEW YORK (AP) — Coca-Cola drinkers will get a chance to relive one of the company’s darker chapters as New Coke makes a comeback under a partnership with the Netflix drama “Stranger Things ...