Each metro line usually has its own color on the map. For obvious reasons, these colors should be maximally different. Suppose a new metro line is built. We now explain a strategy to choose the color ...

The field of colour science encompasses the rigorous measurement, reproduction, and perception of colour, integrating principles from physics, psychology, and engineering. Central to this discipline ...

For how many years now have we heard the request from brand owners for a more colorful image in a printed product? We live in a world of color, and I would argue that just about everyone prefers a ...

The internet abounds with techniques for teaching elementary schoolers the difference between warm and cool colors—an often-invisible, somewhat flexible line down the middle of the color wheel to ...