Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their ...

ALEXANDRIA, Va., Oct. 04, 2023 (GLOBE NEWSWIRE) -- AdImpact, a leading ad intelligence SaaS company, announces the wide commercial release of a new, first-of-its-kind mobile app to support campaign ...

Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...