Online reviews and brand identity matter more to today’s potential clients than old-fashioned referrals, according to a surey by Ficomm Partners, an Irvine, Calif.-based communications company that ...

The Changing Landscape of Asset Management Marketi... The Changing Landscape of Asset Management Marketing The Role of the Client Journey in Asset Management Marketing Future Trends in Asset ...

ATLANTA--(BUSINESS WIRE)--Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

Citations: Carpenter, Gregory. 1987. Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure. Marketing Science. (2)208-221.

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...