Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Rapid prototypes serve not only as intermediate deliverables for styling reviews or structural validation, but also as the critical link connecting design concepts to mass production decisions.

Design thinking empathizes with users to understand needs and develop concepts to create effective solutions for addressing those needs. The following outlines three tips that can help product ...

UK – Kantar has launched an artificial intelligence (AI) automated tool for early-stage evaluation of product and service development. The tool, called ConceptEvaluateAI, allows businesses to screen ...

Developing the most groundbreaking new technology in the world doesn’t mean anything if nobody wants it or if the target audience finds it so difficult or frustrating to use that they ultimately ...