Current and Future Shopping Trends survey provides retailers with insight into key factors shaping how consumers buy from brands, while findings show the Metaverse, cryptocurrency and NFTs are poised ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices. The ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Read more about Consumer behavior signals structural shift toward autonomous last-mile delivery on Devdiscourse ...

If I were a budding founder building a product in early 2021, my first consideration would be timing. What will the world look like in the next 6, 12, and 24 months? Where will my product fit in the ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...

Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...