As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Businesses and consumers use different decision-making processes when buying goods and services, with businesses using more planning and guidelines and consumers often acting on impulse. Understanding ...

The nutritional benefits of meat and poultry products form part of the key decision-making process for consumers, according to new research by the North American Meat Institute (NAMI) and Food ...

We are in an age where everyone is a customer be they consumer, business, or employee. The challenge for smart brands today is to find ways to act with broad purpose in a manner that inspires, but ...

More than anyone else, consumers are directly responsible for sales and, consequently, the profits of all companies. Their motivation, as well as the actions that result from them, determine the ...

Some valuable insights from a study from Nielsen/inPowered MediaLab study on the lift impact of product reviews by users, experts and brands. The Research Brief is reported here in the context of the ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Digital innovations are also revolutionizing markets, changing ...

Assisters provide in-person and phone-based support to help consumers narrow their plan options on the Affordable Care Act’s health insurance Marketplaces. We elicited the perspectives of a national ...