The phrase “content is king” was first coined in 1974 in the magazine industry and perhaps most famously repeated by Bill Gates in a 1996 essay. Although it has been a long-accepted truism of our ...
After interviewing thousands of leaders over the years, one thing became clear: the most valuable insights often get lost if they aren’t captured and reused as repurposed content. Transcripts, key ...
Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. Oh, how simple life used to be. If you were a lawyer, you ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Gabriel Bridger Injecting ...
New research found YouTube’s content spending (i.e., payments to creators) outranks that of nearly every Hollywood studio The video giant’s non-traditional business model means the level of its outlay ...
SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content ...
Meredith Hayden, a New York-based social media influencer and cookbook author, didn’t start out wanting to create comforting content. But that’s exactly what resonated with audiences. She went viral a ...
Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...