Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism ...

Cracker Barrel is responding after receiving major backlash for changing its logo and ditching “Uncle Hershel” from it.

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All ...

The more minimalist logo, part of a modernization effort at the family-dining chain, has been criticized as “soulless” and ...

Try telling that to the stockholders. Right after the logo change announcement was made, Cracker Barrel’s stock saw a nasty 14% drop, something to the tune of $100 million in value. It’s since ...

The country-themed restaurant chain is doubling down on its redesign following backlash from nostalgic customers.

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...