In today’s competitive market, businesses constantly seek innovative ways to attract and retain customers. A well-structured sales funnel can be the cornerstone of this effort, guiding potential ...

Performance marketing is highly effective at capturing demand, but far less effective at creating it. Elliot Ward, founder of ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who spot the symptoms early and act fast. Step into the marketing ER with NetLine’s Josh Baez ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand awareness is “growing.” And yet… revenue feels random. You are doing marketing ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time ...

For decades, marketers operated within the boundaries of a familiar funnel model: awareness, consideration, and conversion. But what if the 'customer' moving through this funnel is no longer human? AI ...

Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re a B2B marketer looking for more leads and sales, ...