There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional events will drum up business, and should naturally be treated ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, bringing true moments of joy and offering a sense of community and a sense of appreciation. The bar has moved—quietly but permanently.

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have increasingly turned to loyalty programs. These programs offer a ...

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next month, the coffeehouse chain’s two loyalty programs for ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen. In customer experience and marketing circles, loyalty is a constant topic of conversation. We measure it. We model it. We build ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and worthwhile. Since their inception more than a decade ago ...

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding access to perks like mortgage fee discounts, auto loan discounts and cash-back deals.