Engaging Gen-Zers is no easy feat; these digital natives have strong opinions about brands’ impact on society, shorter attention spans and a tendency to use ad-blockers.

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one.

Social Media Advertising Learn how to create effective ad campaigns on the top social media networks. Get actionable advice on Facebook Ads, Instagram Ads, and more.

Top Indian social media influencers are evolving into brand owners, particularly in the beauty and fashion industries. This ...

How can marketers create well-conceived, well-written, optimized social media campaigns that engage? Check out this article and you'll be writing up a killer social media campaign in no time.

Meet Omneky, a startup that leverages OpenAI’s DALLE-2 and GPT-3 models to generate visuals and text that can be used in ads for social platforms. The company wants to make online ads both ...

By testing various social ad creative treatments, prioritizing the role of creative, and choosing the right AI-assisted tools for ad creation, marketers can ensure effective social ads. See how.

Social media posts include human slang that might be useful for the tools to use themselves. And news feeds are generally a source of real-time happenings.

Here are three tips to remember when coming across social media shopping scams.

Social media posts include human slang that might be useful for the tools to use themselves. And news feeds are generally a source of real-time happenings.

These days, people’s social media posts — not just what they write, even their images — are increasingly being used by companies for and with their AI systems, whether they realize it or not.