AchieveIt explains a process for creating a mission statement in a whitepaper, “Mission Statements: A How-To.” 1. Each participant brainstorms about why the organization exists, chooses his or her ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

"What good is a fast car, a flash house, and a gold-plated dunny to me? Absolutely no good at all. I’ve been put on this planet to protect wildlife and wilderness areas, which in essence is going to ...

Forbes contributors publish independent expert analyses and insights. Leadership is about inspiring, enabling and empowering others to do their absolute best together to realize a meaningful and ...

Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a ...

A friend of mine who’s thinking about retirement told me over lunch that they recently read a book titled, “How To Retire and Not Die.” Intrigued, I purchased a copy and read it. Excellent. The book’s ...