The idea that a product is rare, difficult to obtain, or only available to a select few is a powerful emotional trigger.

“Usually, this research focuses on how creative persons can use their originality to help themselves at the expense of others or outright harm others. I was interested in understanding whether ...

With today's tech tools at their fingertips, business leaders and their teams are learning to redefine the creative process.

Fast forward to the 1980s: News Corp’s adoption of new printing technology triggered union disputes, strikes and violent ...

The arts play a major role at Colgate University. The music culture here is defined by the creativity of students who are ...

Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

Lack of originality and creativity is undeniably a growing issue harming the local creative sector. The situation is so dire that we may be on the verge of normalising this trend. While it may be ...