The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

Consumers are quick to identify video ads made with generative artificial intelligence (AI) — and aren’t enthused about what they see, according to new research from NielsenIQ (NIQ). AI-generated ...

LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...