PHOENIX, AZ -- When a Phoenix dental hygienist spotted something strange in the mouths of her patients, she spoke up. A toothpaste manufacture heard her and is now taking action. The ABC7 I-Team first ...

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Add Yahoo as a preferred source to see more of our stories on Google. Paxton Secures Crest Fluoride Packaging Deal Image by Petr BonekShutterstock Texas Attorney General Ken Paxton’s agreement with ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), the maker of Crest toothpaste, requiring the company to ensure its children’s fluoride ...

CINCINNATI--(BUSINESS WIRE)--Crest, the #1 toothpaste brand in America, today announced the launch of Crest Clean Breath, a new daily-use toothpaste formulated to neutralize bad breath at the source.

PROCTER & Gamble (P&G) has begun rolling out new packaging and marketing for Crest children’s toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed concern that ...

An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product ...

If you've been periodically rocking canker sores on your inner lips, then it might have to do with the kind of toothpaste you're using. Featured Video Yes, it seems unfair that you, being a ...

NEW YORK - Mint chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called "Be" that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla ...

Crest expanded its line of gum health-focused toothpastes with its new Crest Gum and Sensitivity. Gum sensitivity becomes more of a problem as people age because gums naturally recede over time, ...