Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Developers, always seeking new techniques to enhance their applications and provide meaningful insights to users, might want to consider the power of geographically visualizing data. As businesses ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

If there’s one thing that characterizes the Information Age that we find ourselves in today, it is streams of data. However, without proper ways to aggregate and transform this data into information, ...

Data can often feel overwhelming—rows upon rows of numbers, scattered information, and endless spreadsheets that seem to blur together. If you’ve ever stared at a dataset wondering how to make sense ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

Data visualization is not just an art form but a crucial tool in the modern data analyst's arsenal, offering a compelling way to present, explore, and understand large datasets. In the context of ...

Picture this, you're waist-deep in recruitment data - metrics, ad spend, and retention rates - and all you see is a whirlpool of figures and stats. How great would it be if this chaotic jumble could ...