In today’s fast-paced marketplace — where trends and technologies constantly evolve — one principle remains steadfast: customer satisfaction is the key to long-term success. A customer-centric ...

A lean business model is an approach to business development that focuses on creating value for the customer while minimizing waste within the organization. This model derives its core principles from ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Having a sound business model is crucial because it is the blueprint that guides a company’s actions and helps to align its business processes and strategies. It is a critical tool for internal ...

Flexible models quickly adjust to market dynamics. They foster innovation and efficient resource use. Adaptability leads to competitive advantage. A flexible business model is one that can readily ...