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A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

The importance of building customer loyalty for a company cannot be stressed enough. Companies that build a loyal customer base can reap benefits like having insulation from competitors poaching ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Opinions expressed by Entrepreneur contributors are their own. With the skyrocketing cost of customer acquisition, it makessense to focus on retaining and up-selling current customers. Itcan cost as ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

Person viewing discount coupon on phone. It is a tough time to be in the retail business. Inflation has taken its toll on consumers’ wallets in the past few years, and although prices are no longer ...

Weigel’s supported more than 20 million reward transactions in 2025, the convenience-store chain reported in its end-of-year ...