Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Superbullet Studios pivoted from Roblox game development into building proprietary AI tools. The studio’s code editor integrates directly with Roblox Studio, cutting setup time to under a minute.

On Tuesday, AVID (Advancement Via Individual Determination) and Super League Enterprise Inc (NASDAQ:SLE) announced the launch of AVID Creator Planet, an educational adventure on Roblox Corp (NYSE:RBLX ...