In 1924, they founded the Dassler Brothers Shoe Factory, where they designed innovative footwear for athletes. Their breakthrough came in 1936 when sprinter Jesse Owens won four gold medals at the ...

The company was founded by Nazi Party members and keeps a tight lid on its history. But one formidable company remained, until early Tuesday morning, in West’s corner: Adidas. Despite the German ...

When they formed the Dassler Brothers Sports Shoe Factory in 1924, “Herzo” was just another tiny town in southern Germany. That would all start to change as the brothers churned out running ...