The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...
WAYNE, PA, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...
Today at CES, Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow ...
Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...
Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...
Norton, MA. Measurement Computing (MCC) today announced its acquisition of Data Translation (DT), a designer, manufacturer, and provider of data-acquisition solutions for the test-and-measurement ...
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