Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...
By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...
According to market research firm Gartner, Inc., in assessing the completion rate of data science projects, as well as the bottom-line value they generate for their companies, only between 15 and 20 ...
Left-shifting DFT, scalable tests from manufacturing to the field, enabling system-level tests for in-field debug.
NEW YORK--(BUSINESS WIRE)--The inaugural edition of Innovid’s Feature Beat, which highlights some of the latest enhancements and innovations across Innovid’s product offerings, spotlights new creative ...
A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...
Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...
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