Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

A brand is more than just a logo, says Sholto Lindsay-Smith, managing director at Uffindell. Here are his top tips to develop a powerful B2B brand As the recent Gap logo fiasco clearly demonstrates, ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

What is a brand? It is how buyers and potential buyers view you, your business and the products and services you offer. Brands are perceptions, but they become facts in the mind of the consumers.

In developing economies, where entrepreneurship is often driven by necessity and market conditions are highly fragmented and informal, the role of branding and brand management is frequently ...

MotoGP™ has engaged jump!, the global innovation agency, to evolve its brand positioning and develop a bold new strategy that is already fuelling the sport’s next phase of global growth – capturing ...