We introduce an extension of the discrete choice model to take into account individuals' mental representation of a choice problem. We argue that, especially in daily activity and travel choices, the ...

In political science, data with heterogeneous units are used in many studies, such as those involving legislative proposals in different policy areas, electoral choices by different types of voters, ...

Value in Health, the official journal of ISPOR- the professional society for health economics and outcomes research, announced today the publication of research demonstrating that discrete choice ...