The rapper's lifestyle brand October's Very Own partnered with six college basketball teams on a limited edition collection, ...

No matter where you stand on the Drake vs. Kendrick beef, this partnership is a major win for South Carolina. OVO is a powerhouse brand, and this deal is sure to bring in a significant amount of ...

One final image that raised the eyebrow of Drake’s followers was a photo of OVO merch with the phrase “Free The Man Dem.” ...

Nike-owned Jumpman label and Drake's OVO's co-designed two Air Jordan 9 samples appeared online recently. The Jordan brand and Drake’s OVO made a sensation in the sneaker world between 2016 and ...

Drake’s London OVO store, which opened in 2017, has reportedly been vandalised. A photo of the outside of Drake’s clothing brand October’s Very Own’s vandalised London store has gone viral ...

WWE’s Elimination Chamber went down on Saturday (March 1) night, and Drake popped out for the event in his hometown of Toronto. The Views artist, alongside Lil Yachty, caught a small OVO shoutout from ...

OVO Sound, the label founded by Drake, Noah “40” Shebib, and Oliver El-Khatib, has promoted Lauren “Shug” Ritzer to general manager. In her elevated position, Ritzer will oversee the daily ...