DUBLIN, Texas -- The failed effort to save Dublin Dr Pepper was about more than protecting a local business. It was about preserving a 120 history that puts this town on the map.

Dr. Pepper-Snapple Group, the big corporation that makes the standard formula, had sued the Dublin-based company. And last week the two companies reached an agreement. Dr.

But Dublin without Dr Pepper is turning out to be a hard sell. At the annual summer festival in June — the first since 1980 in which Dr Pepper’s birthday was not celebrated — the town saw ...

Dublin Dr Pepper sold about half a million units last year, with the most popular being 8-ounce bottles and 12-ounce cans. Within its distribution area, it also sells larger bottles and boxes of ...

Dr. Pepper-Snapple Group, the big corporation that makes the standard formula, had sued the Dublin-based company. And last week the two companies reached an agreement. Dr.

A dozen or so signs and murals around town tout the virtues of the local version of the drink, Dublin Dr Pepper, which was first bottled in Dublin in 1891, six years after it debuted in Waco. And ...

For instance, popular Dublin Dr Pepper was not generally produced in the engaging little Erath County town of 3,700 but down in Temple. There’s nothing wrong with that, but it’s important to ...

And a giant Dublin Dr Pepper billboard greets the nearly 100,000 annual visitors to the central Texas town -- most who come just to buy the drink, which is made with cane sugar instead of high ...

But Dublin without Dr Pepper is turning out to be a hard sell. At the annual summer festival in June — the first since 1980 in which Dr Pepper’s birthday was not celebrated — the town saw ...

Dublin Dr Pepper sold about half a million units last year, with the most popular being 8-ounce bottles and 12-ounce cans. Within its distribution area, it also sells larger bottles and boxes of ...

Putting out the best product was more important. And sugar was better.'' Eventually Dublin became the only place in America putting real sugar in its Dr Pepper -- and probably any other soft drink.