State & Local Government Review, Vol. 10, No. 3 (Sep., 1978), pp. 92-99 (8 pages) A quarterly econometric model, the Louisiana Revenue Projection Model, is developed and tested for forecasting state ...

Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale. Econometric modelling is a broad-level analytical ...

Econometrics is often misunderstood and viewed with suspicion. But used appropriately it is a powerful tool to maximise the effectiveness of marketing strategies. Econometric modelling allows us to ...

Businesses are always keen to improve their return on investments in marketing spend. For achieving this objective, understanding the full cycle of the customer journey across various channels is ...

ThinkTV has launched a new tool to “democratise data” and help advertisers plan campaigns. Media Engine draws on sales and campaign data from 60 Australian brands across 10 categories with a ...

Getting to grips with econometrics is a pressing concern for marketers trying to bring some rigour to their decision-making process and make the case for investment in an environment of ...

Time series econometrics and forecasting constitute a dynamic research area that combines sophisticated statistical methodologies with economic theory to model, interpret and predict economic and ...