Founded in 1933 by a group of young British and American economists, The Review of Economic Studies aims to encourage research in theoretical and applied economics, especially by young economists.
Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale. Econometric modelling is a broad-level analytical ...
At Ad:tech Australia this week, Beiersdorf’s Paul Croci and Millward Brown’s Mark Henning explained how the company has approached econometric modelling to gain a better understanding of attribution.
The Bell Journal of Economics and Management Science, Vol. 2, No. 1 (Spring, 1971), pp. 51-93 (43 pages) The main emphasis in this study is on gas discoveries. They constitute the propelling force ...