Businesses have plenty of ways to reach large audiences, but email marketing remains one of the most effective. It’s a reliable, affordable and efficient way to connect with prospects at every stage ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...