Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Online retailers constantly seek more ways to increase revenue, attract repeat buyers and increase their market share in a competitive digital shopping space. When the COVID-19 pandemic began, ...

That’s why a new email newsletter program should be carefully evaluated based on business needs and be tested before bringing your entire list over and ditching the current email platform. We came up ...

Email marketing is a marketing must-have for businesses that are looking to grow their owned audiences and improve their marketing ROI. However, successful email marketing requires the right software ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

In prior columns, we’ve covered the purpose and value of the marketing database in growing profit and business performance. With that as a foundation, let’s talk about some examples. Let’s be clear; ...

Email marketing is a great way to reach your customers, but only if you send the right content to the right people. One effective way to do this is by combining your email marketing campaigns with ...

The first email was sent in 1971; it permanently changed how we communicate with one another. Today, businesses use email to connect with their audience, build credibility in their industry and ...