A new report out today from SentinelLabs, the research arm of cybersecurity company SentinelOne Inc., details a recently discovered artificial intelligence-powered spam tool that automates large-scale ...
AI-powered crawlers and scrapers drove an 86% increase in general invalid traffic (GIVT) in 2024, according to new data that demonstrates new challenges for publishers and brands. GIVT -- bots used ...
Spam traffic distorts your analytics data, which can lead to poor marketing decisions based on false performance signals. It’s become more visible in Google Analytics 4. Compared to Universal ...
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