Events are increasingly aligning with revenue and commercial operations, seen as strategic drivers of growth rather than logistical functions. This shift enhances collaboration with sales, emphasizes ...

As a little girl, if someone asked me what I wanted to be when I grew up, I probably would have responded with a dream typical of any child: a princess, a super hero, maybe even an astronaut. Fast ...

A great event begins and ends with your team. In addition to support from your local USATF Association, your local organizing committee could also include a leader from the Convention and Visitors ...

It's that time of year again when everyone's talking about industry trends, and the trade pubs are cranking out one-sentence descriptions of things we all know we should probably be doing but have no ...

While public safety is an important component of using weather insights, weather insights offer a lot in terms of operational benefits. As both the event industry and the extreme weather threats grow, ...