Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

PPC stands for “Pay Per Click,” an Internet advertising model used to direct traffic to your Web site, where an advertiser pays the publisher when the ad is clicked. PPC can be an effective way to ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down ...

Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your ...