Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

E-commerce businesses today operate in an environment where pricing decisions can make or break market position within hours. With competitors adjusting prices multiple times daily across various ...

Dollar Tree’s multi-price strategy is starting to show strong results, and the discount retailer is now using AI-based technology to sort multi-price products and maximize profit. At its annual ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...