The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brian McHale In my two ...

If you’re anything like me, you started your business with a strong sense of purpose. A clear vision of the culture you wanted to create. Your own values and morals are hard-coded into your business.

As a coach and agency owner, I’ve seen firsthand how value-driven positioning reshapes business outcomes. Today, leading with purpose isn’t a branding gimmick—it’s a core growth strategy. Companies ...