The tide is shifting in both the private and public sectors as organizations discover they must focus on the customer experience to be successful. “The last best experience that anyone has anywhere, ...

Design thinking is great in concept, but there must be some planning around the execution. Recently, I wrote about how to put design thinking into action, covering what design thinking is, some of the ...

What does design thinking in practice look like? There has been much talk about its power and efficacy. However, when you peruse the many online resources available, the picture is incomplete. We know ...

The pundits and gurus have long observed that the marketing industry is shifting from being event-centered to being data-driven, but this isn’t the whole truth. While there’s more pressure than ever ...

Design thinking leads to better customer experiences and in turn supports team collaboration. Give it a go. Over my technology career I’ve gravitated from being a developer and solution architect on ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

Design thinking is a powerful process that requires a growth mindset to develop inventive solutions. An inquisitive mindset and desire to seek new learning are necessary for design thinking. Design ...