Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

The foundation of an AI strategy is about vision, drivers and risks. It should focus on the essence of what an organization ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

A large auto manufacturer asked a consulting firm to evaluate its competitive position in relation to ride-sharing startups building autonomous vehicles. Instead of viewing this as a classic strategy ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician (CMT). Thomas J Catalano is a CFP and Registered Investment Adviser with the state of ...

After losing the fourth major deal in a row to a rival, the CEO of a technology solutions company turned to his team leaders to ask what was going wrong. The sales team doesn’t have the right ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. “Surprise and delight.” What was once a novel approach to ...

My passion for Wall Street research first led me, more than 40 years ago, to my exclusive formula for uncovering market-beating stocks… Back in college at Cal State Hayward in the late 1970s, everyone ...

When it comes to spending money in your business, not all expenses are created equal. In your business there are certain areas where a small investment can make a leveraged return and there are other ...