Houston Chronicle

Leadership Skills Used to Focus a Group Discussion

Productive business meetings require a leader with the ability to focus the discussion. Business owners with effective group leadership skills, including the ability to listen and organize discussions ...
Houston Chronicle

How to Conduct a Focus Group Discussion

A focus group discussion can uncover attitudes and assumptions people hold when choosing products or services, or challenge your own assumptions about issues or problems your own company may face. A ...
Marketing

Rethinking the Focus Group

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...
Business Wire

Forsta Launches Forsta Discussions, a Self-Serve Video Focus Group Tool for Market Researchers and Customer Experience Professionals

CHICAGO--(BUSINESS WIRE)--Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the release of Forsta Discussions, ...
Marketing

Focus Groups, Schmocus Groups?

1) WHAT IS A FOCUS GROUP? Formally defined, a focus group is a small (usually 6 to 10 people) in-person group session designed to elicit opinions about a particular research topic, often managed by an ...