New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing ...

In the world of food mash-ups, some combinations reign supreme. Peanut butter and jelly, mint and chocolate, grilled cheese and tomato soup — you get the gist. But now, Kellogg’s is challenging these ...

WK Kellogg shares jumped 30% on news the maker of Frosted Flakes and Froot Loops had been acquired by Italian sweets company The Ferrero Group for $23 per share in cash, or about $3.1 billion. The ...

(Reuters) -WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting two of the world's most recognizable consumer brands to weather a ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. Stream San Diego News for ...