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"The shoes in his era and the way he did, it's still the shiniest thing" - Telfair breaks down why MJ is still the most influential player in NBA historyJordan’s shoes were one of the world’s most popular ... People wanted to be like the best basketball player in the world, leading to Gatorade’s viral marketing campaign, “Be Like Mike.” ...
Still, Williamson remains a marketable athlete, with major endorsements from Gatorade ... $75 million deal with Jordan Brand, which at the time was the second-largest shoe deal in history.
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