NBA icon Michael Jordan told every player who wore his Air Jordan sneakers the same stern message. “Don’t embarrass my shoes,” Jordan told SLAM in 1996. People tend to forget that Jordan ...

In the 1990s, Gatorade coined the phrase, 'Be Like Mike' in reference to pitchman Michael Jordan. Since, there have been athletes to market food and drink prod ...

Now, Gatorade is breathing new life into ‘Is It in You?’ with a dynamic 60-second film titled ‘It Hasn’t Changed,’ narrated by Jordan himself.

Gatorade revives the classic ‘Is It In You?’ ad campaign with Caitlin Clark, Michael Jordan, Josh Allen, Jayson Tatum, A’ja Wilson and Sydney McLaughlin-Levrone.

None are as iconic as Michael Jordan. The NBA legend was the face of Gatorade in his prime, with the slogan "Be Like Mike" sweeping the nation. Gatorade dropped its latest promotion, which ...

The Gatorade x DJ Khaled collection includes a personalized bottle and towel, along with a Jordan Brand hoodie, and will be available for Gatorade iD members to purchase for $140 starting Feb. 8.

The Indiana Fever rookie star is helping to revive the iconic "Is It In You" campaign from the 1990s that featured Michael Jordan and colored sweat.

Caitlin Clark, Jayson Tatum and more high-profile stars shine in Gatorade's newest ad with Michael Jordan.

The Indiana Fever rookie star is helping to revive the iconic "Is It In You" campaign from the 1990s that featured Michael Jordan and colored sweat.

Michael Jordan is the richest basketball player of all time with a fortune of $3.5 billion, according to Bloomberg, which calculated the NBA legend’s net worth for the first time ever.

Gatorade announced Wednesday the return of its iconic tagline, “Is It In You?” with Indiana Fever's Caitlin Clark part of the largest campaign in the brand’s history.