Jack Gordon conducts a pilot study to investigate the effects of 'brain rot' (content consumption) on cognitive performance.

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, ...

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, ...

Brain rot is a pretty graphic term, but don’t worry, your brain isn’t actually rotting, says Amanda Elton, PhD, an assistant professor of psychiatry at University of Florida.

Brain rot is a pretty graphic term, but don’t worry, your brain isn’t actually rotting, says Amanda Elton, PhD, an assistant professor of psychiatry at University of Florida.

Three ways to reduce brain rot and improve sleep 1. Stick to a no-screen rule in the hours before your bedtime. Sticking to a digital curfew is a habit that even celebrities like Friends star ...

House Call” with Dr. Joe Sirven, we discuss the impact that using artificial intelligence has on the human brain.