Things are looking up for the “doom-spending” generation.

A Gen Z editor breaks down Opendoor’s March 2025 report—and why the Boomer-era “forever home” is officially dead. From ...

Despite living through a financial recession, millennials were still excited for the future — something Chelsea Fagan doesn't ...

Gen Z is about to become the richest generation alive, according to new research by the Bank of America Institute.

U.S. parents of Gen Zers and millennials are still financially helping their adult kids, even if doing so is compromising ...

Gen Z isn’t shy about splurging—whether it’s doom spending for a dopamine hit, spoiling their pets, or splashing out on rent.

Even young people who don’t self-identify as gay or the more encompassing term “queer” are increasingly embracing other ways ...

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

Gen Z has a new way to determine if someone is “old.” According to one Reddit user, your email might be giving away your age.

As my friends buy houses and start families, why am I at Abba Night with a 24-year-old in a faux-fur head wrap?

Millennial ‘children’ are getting a $900 a month allowance from the bank of Mom and Dad at 44 years old. But parents say ...

The dream of owning a home is slipping further from the grasp of young Americans. A new report from Redfin reveals that ...