The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...
When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...
Case Study House #26, the Harrison House, is Northern California's only example, preserved today. The Harrison House is Northern California's only example of Case Study Houses. The new owners of Case ...